The approach for the design of Milwaukee Business magazine was to create a cohesive professional advertisement campaign to promote their magazine of the greater Milwaukee area. The chosen font was based on a modern-style typewriter to connect the historical culture and the modern growth of the city. The colors chosen are to encourage the viewer to feel empowered and excited to read the contents of the magazine.
One of the challenges I approached in this project was how to lay out ads with a mockup image of a magazine. It tested my design hierarchy skills and made me approach each design from a different angle to ensure there was consistency across all three designs.
This advertisement project was created to demonstrate my ability to create not only advertisements for a business but also my ability to illustrate magazine covers for businesses. The client that inspired this project was C2 Graphics Productivity Solutions, a design company based out of Milwaukee, WI. They are a company that helps connect designers with clients and ensure that both parties’ needs are met. For this Project, the target audience was younger Milwaukee residents looking for new places to visit in their city
One of the challenges I approached in this project was how to lay out ads with a mockup image of a magazine. It tested my design hierarchy skills and made me approach each design from a different angle to ensure there was consistency across all three designs.
This advertisement project was created to demonstrate my ability to create not only advertisements for a business but also my ability to illustrate magazine covers for businesses. The client that inspired this project was C2 Graphics Productivity Solutions, a design company based out of Milwaukee, WI. They are a company that helps connect designers with clients and ensure that both parties’ needs are met. For this Project, the target audience was younger Milwaukee residents looking for new places to visit in their city
